Three Generations. One Vision. Infinite Memories.
The Story Behind The Enwrap :
A Journey of Design, Heritage, and Health
The journey of The Enwrap is a testament to the power of evolution, family, and the pursuit of mindful living. It all began in 2014 with Forum Fariya, an interior designer by profession, who founded Forum Fariya Art & Decor. With a keen eye for aesthetics and a background rooted in design, she built a reputation for creating spaces and products that were as beautiful as they were thoughtfully crafted.
A New Direction: From Decor to Gifting
The pivot toward food was inspired by her husband, Jitesh Fariya. Recognizing the immense potential to translate Forum’s artistic touch into the world of artisanal gifting, Jitesh encouraged her to expand the brand’s portfolio to include handcrafted chocolates and bakes. This shift allowed the brand to connect with people on a deeper, more sensory level, turning their creative designs into memorable gift experiences.
The Evolution: Prioritizing Wellness
As the business grew, Jitesh envisioned a deeper purpose for their products. He encouraged the team to embrace a healthier direction, focusing on no-added-sugar, clean-label products. To bring a sense of soul and authenticity to these new offerings, Forum invited her mother to join the venture, officially transforming it into a mother-daughter enterprise.
By incorporating time-honored recipes passed down from her late grandmother (nani) and reimagining them for the health-conscious modern consumer, the brand found its true identity.
The Enwrap: Everything Under One Roof
In 2021, these elements converged, and the brand was officially re-launched as The Enwrap.
Today, The Enwrap has become a comprehensive destination for mindful living. Under one roof, we have curated an expansive portfolio that goes beyond sweets to include:
- Healthy Savouries & Snacks: From our signature Bombay Chaat Makhana to artisanal granolas and oats and dates bars.
- Artisanal Treats: Reimagined Indian sweets that respect our heritage while meeting today’s demand for clean, no added sugar nutrition.
- Premium Gifting: Bespoke, aesthetic gift boxes that carry the same design-led excellence that defined our very first days in the studio.
From our early beginnings in home decor to our present mission of wholesome, heritage-inspired snacking, we remain committed to one goal: delivering beauty, quality, and nourishment to your doorstep, one thoughtfully wrapped box at a time.